We are looking for a highly skilled and detail-oriented Senior Google Ads Executive to join our team.
- Advanced Google Ads Knowledge: Utilize deep understanding of the Google Ads platform, including search, display, video, shopping, and app campaigns, to manage and optimize ad campaigns effectively.
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- Strategic Planning and Execution: Develop, implement, and manage comprehensive PPC strategies aligned with business goals. Plan and execute campaigns to achieve optimal performance.
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- Data Analysis and Interpretation: Analyze campaign performance data, identify trends, and make data-driven decisions to optimize results. Use tools like Google Analytics for detailed performance reports.
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- Keyword Research and Optimization: Conduct thorough keyword research and optimize ad campaigns for maximum relevance and performance.
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- Ad Copywriting and A/B Testing: Craft compelling and effective ad copies that drive high click-through and conversion rates. Set up and analyze A/B tests to improve ad performance.
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- Project Management: Manage multiple campaigns and projects simultaneously, ensuring timely delivery and optimal performance.
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- Budget Management: Manage and allocate budgets across multiple campaigns to ensure cost-effective results.
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- Competitor Analysis: Conduct thorough competitor analysis and adjust strategies accordingly.
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- Customer Segmentation: Segment audiences and target ads to specific customer groups for higher relevance.
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- Technical Skills: Utilize tracking pixels, UTM parameters, and other technical aspects of ad tracking.
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Required Skills and Qualifications: |
- Certifications: Relevant certifications such as Google Ads Certification and Google Analytics Certification.
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- Strategic Vision: Capability to develop and implement long-term strategies that align with business objectives, including setting goals, planning campaigns, and adjusting strategies based on market dynamics and performance data.
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- Attention to Detail: Keen eye for detail to ensure that all aspects of campaigns, including keywords, ad copies, budgets, and targeting, are meticulously managed and optimized for maximum effectiveness.
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- Adaptability: Flexibility to adapt to the constantly changing digital marketing landscape, staying updated with the latest Google Ads features, industry trends, and best practices.
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- Leadership and Teamwork: Leadership qualities to guide junior team members and collaborate effectively with cross-functional teams. Ability to mentor, support, and inspire the team while working cohesively towards common goals.
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- Time Management: Excellent time management and organizational skills to handle multiple campaigns and projects simultaneously, ensuring timely execution and optimization.
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- Analytical Skills: Proficiency in analyzing campaign performance data, identifying trends, and making data-driven decisions.
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- Detail-Oriented: Meticulous attention to detail ensures that all aspects of campaigns, from keyword selection to ad copy and budget management, are carefully monitored and optimized for the best results.
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