Job Responsibilities:
1. Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertisement campaigns.
2. Design , build and maintain our social media platforms.
3. Measure and report performance of all digital marketing campaigns and assess against goals.
4. Identify trends and insights and optimize spend and performance based on insights.
5. Brainstorms new and creative growth strategies through digital marketing.
6. Develop social media campaigns and define their KPIs
7. Update content across various social media channels
8. Engage with followers and customers
9. Resolve customer queries
10. Keep an eye on the latest social media trends.
11. Monitor SEO and traffic
12. Analyze campaign data and web traffic metrics
13. Strengthen relationships with social media influencers
14. Optimize content coming from content developers
15. Communicate with stakeholders and senior management