Implements all website search engine optimization, database marketing, email marketing, social media marketing, evaluate the performance of all digital marketing campaigns.
Identifying the target audience and creating digital campaigns to inform, engage and motivate them towards specific goals.
Using digital marketing strategies to drive traffic and create an invaluable customer experience.
Managing all digital marketing platforms using a variety of digital marketing tools.
Developing effective user funnels, ensuring conversion points are optimised.
Implementing the company’s SEO strategy in all web-based marketing initiatives and training others to follow the same protocol.
Collaborating with the marketing team on the concept, development and implementation of digital marketing plans.
Working with other creative teams within the company or externally to help with marketing campaigns when needed.
Ensuring all digital marketing communications are distributed effectively, internally and externally.
Analysing digital metrics to identify and review trends and insights, and using the data to optimise performance.
Reporting on the performance of digital marketing processes and providing actionable insights by tracking goals such as ROI and key performance indicators (KPI).
Ensuring all current marketing and copyright regulations, accepted professional standards, policies, procedures and legislation are adhered to across the team.