Their primary role is to bridge the gap between a company's technical offerings and the customer's needs. Sales engineer is instrumental in helping to identify and qualify sales opportunities for a firm — by leveraging their technical knowledge to explain complex products or services in a clear and compelling manner. Generating high-quality sales leads, following up after initial contact, securing and renewing orders, negotiating prices, completing sales, and arranging deliveries.
Responsibilities:
Support the research and development of advanced technical products and services
Prepare and deliver technical presentations that explain the product to existing and prospective customers
Consult with customers and engineers to assess equipment needs and system requirements
Collaborate with sales teams to understand customer needs and provide technical sales support that helps sales reps build relationships
Secure and renew orders and arrange delivery with distributors, which requires adept project management skills
Continuously modify and improve products to meet customer needs and improve business development
Help clients solve problems and explore options
Recommend improved materials or machinery to customers, showing how changes will improve performance