This role involves interacting directly with the consumer in a face-to-face situation. These marketers tailor their messaging depending on the individual with whom they are interacting, and can adjust their approach based on the responses they get. They gather leads which are then added to marketing databases.

Responsibilities:

Develop and share marketing plans that help the business reach its goals

Conduct market research to find out customers’ interests and requirements

Work with other departments to ensure marketing efforts align with business goals

Create and manage marketing campaigns and their budgets

Identify and rank important target groups for each campaign

Create and run marketing and advertising campaigns

Create & distribute marketing materials like brochures, flyers, and newsletters

Plan and execute events to spread awareness of products and services

Analyse and report on the performance and ROI of marketing campaigns and modify strategies as needed

Monitor industry trends and competitors to keep up with market changes

Work with sales teams to help succeed the marketing efforts

Build and maintain strong relationships with media outlets and influential people from the relevant field

Ensure all marketing efforts follow the brand guidelines

Manage marketing staff and train them as needed

Negotiate contracts with vendors as required

Set up and manage marketing partnerships with other companies

Stay up to date on the latest tools and technologies for marketing

Evaluate and improve marketing efforts consistently using data and feedback

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