Job Description:
We are looking for an ambitious Lead Generation Executive to help us generate high quality leads for IT Services ( web, mobile, software, SEO etc.). The ideal candidate will be responsible for identifying and generating new business opportunities through various channels. This role requires a strategic thinker with excellent communication skills and a strong understanding of the IT industry.
Key Responsibilities:
1. Develop and implement lead generation strategies to attract potential clients and customers through various marketing channels, such as email, social media and phone.
2. Conduct new market research and B2B lead generation using platforms like Linkedin, Twitter and other relevant platforms.
3. Maintain accurate and up to date records of all leads and activities in the organisation’s customer relationship management (CRM) system.
4. Collaborate with the marketing and sales teams to optimise lead generation efforts.
5. Stay up-to-date with industry trends and best practices in lead generation and marketing.
6. Participate in the preparation of proposals and sales presentations
Required Candidate profile:
1. Minimum 1 to 3 year of experience (core area) in Lead generation.
2. Bachelor’s degree in business, marketing or a related field
3. Proven experience in lead generation preferably in the IT industry and B2B marketing.
4. Strong understanding of lead generation tools and techniques.
5. Proficient in using CRM software and marketing automation tools.