Role and responsibility
• Identify and build relationships with prominent influencers

• Onboarding the Influencers within the budget

• Develop and execute influencer marketing strategies and creative campaigns

• Following Creative approaches to influencer campaigns on emerging trends, technologies and influencers

• Working with Marketing Team to ideate content and Create content accordingly for different brands of the company

• Work with the team to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.

• Research relevant industry experts, competitors, target audience.

• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

• Work alongside the Audience Insights and use social listening tools to identify and build an understanding of our target audiences and trends

• Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point

• Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement