Understanding of social media marketing Google Ads Facebook Ads YouTube marketing Pinterest marketing. Able to manage promotions on various platforms Keyword research. Should be self motivated and good in research.
Responsibilities:
Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
Collection and interpretation of data from various marketing campaigns and analysis of that data
Identification of trends and communication of these trend insights to the respective groups
Planning, executing and measuring the conversion rates from digital marketing campaigns
Identifying crucial customer conversion points and drop off points that maximises user funnels
Being up to date with emerging technologies and use of them to maximise output
Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
Brainstorming new digital marketing platforms and ways to capture customer attention
Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
Creating, proofreading and editing for various marketing sources to ensure consistency in branding