Roles and Responsibilities:
Conducting keyword research using dedicated software and generating new
keyword ideas.
Analyzing the website, then making recommendations for improvement.
Monitoring website traffic, search results, and developing strategies.
Generating content ideas and delegating these to the team.
Overseeing content creation and offering suggestions.
Updating outdated content.
Optimizing pages for desktop, tablet, and mobile use.
Developing link-building strategies.
Managing paid search campaigns.
Keeping up to date with new trends and best SEO practices.
Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.