Job Summary:

As a Campaign Specialist, you will be responsible for planning, executing, and optimizing marketing campaigns across various channels. You will collaborate with cross-functional teams to ensure campaigns align with business goals, deliver results, and enhance brand visibility. This is a great opportunity for a creative individual looking to gain hands-on experience in campaign management.

Key Responsibilities:

Campaign Planning & Execution: Assist in the creation and execution of multi-channel marketing campaigns (social media, email, paid ads, etc.).
Content Coordination: Work with content creators and designers to develop engaging materials for campaigns.
Audience Targeting: Identify and define target audience segments for each campaign to maximize reach and engagement.
Performance Tracking: Monitor and analyze the performance of campaigns, providing regular reports and insights to the marketing team.
Budget Management: Track campaign budgets and expenditures, ensuring cost-effective campaign execution.
A/B Testing: Conduct testing to optimize campaign performance, including copy, visuals, and targeting strategies.
Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform campaign strategies.

Requirements:

Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: 0-3 years of experience in marketing, campaign management, or a related field. Internships and volunteer experiences are a plus.

Skills:

Strong organizational and project management skills.
Ability to work with data, analyze campaign performance, and make data-driven decisions.
Proficiency in using marketing tools (Google Analytics, CRM systems, email marketing platforms, etc.).
Creative thinking and problem-solving skills.
Excellent written and verbal communication.
Knowledge of digital marketing trends and channels (social media, SEO, paid ads).

Personal Attributes:

Team player with a collaborative mindset.
Strong attention to detail and time management.
Eagerness to learn and adapt in a fast-paced environment.