Need is for bright and well-read candidates. Freshers can also apply.
Candidate would keep track of media trends (Print, Web, TV or Social Media) for our clients.
Post training, one has to sort and analyse media data in prescribed manner.
Ideal Candidate:
BMM / Humanities Graduate. However, others with desired skill can also apply.
Good knowledge of MS office applications (Word, Excel etc.).
Should have ability to understand English as well as regional news

Responsibilities:

Conduct in-depth analysis of social media campaigns to assess their performance and effectiveness.

Monitor social media platforms, trends, and industry best practices to identify opportunities for improvement and innovation.

Generate reports and provide regular updates on social media metrics, including engagement rates, reach, impressions, click-through rates, and conversion rates.

Analyze customer behavior and social media trends to identify target audience segments and develop strategies to engage and attract them.

Collaborate with the marketing team to develop social media strategies that align with overall marketing goals and objectives.

Identify and track key performance indicators (KPIs) to measure the success of social media campaigns.

Utilize social media analytics tools to gather insights and provide recommendations for optimizing content, targeting, and ad spend.

Stay up-to-date with social media algorithms, platform updates, and emerging trends to ensure the effectiveness of social media strategies.

Conduct competitor analysis to identify areas of opportunity and enhance social media presence.

Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and impactful social media campaigns.