We are seeking a highly motivated and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company’s products and services. This role is critical in enhancing brand awareness, driving website traffic, and generating leads.
Responsibilities:
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Instagram, TikTok, and Twitter)
Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update the website
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors