Responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Responsibilities

Track engagement, reach, and conversion rates on social media platforms.

Analyse data from social media platforms using tools such as Google Analytics, Hootsuite, and Sprout Social.

Create reports and dashboards to track progress and inform stakeholders of insights.

Conduct research and data analysis to understand customer behavior.

Create and implement social media campaigns in line with the overall business goals.

Collaborate with marketing and content teams to develop a social media strategy.

Plan and execute campaigns and promotions on social media.

Evaluate the effectiveness of social media efforts and adjust campaigns as needed.

Attend marketing and social media events and conferences.

Stay up-to-date with the latest trends and technologies in social media.

Optimize social media accounts for search engine optimization (SEO).