Job Role: Senior Social Media Account Manager
Experience Level: 2 years in Agency set-up
Location: Bangalore, On-site
Job Description:
● Create campaign strategies and monitor the execution to achieve the brand objectives.
● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.
● Develop, implement and manage a brand's social media strategy on a monthly basis.
● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
● Measure the success of every social media campaign, as per required metrics.
● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.
● Communicate with industry professionals and 3rd party vendors if and when required.
● Provide constructive feedback to the team(copy & design) to achieve desired results.
Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
2. 3+ years of proven experience in social media management within a client-based agency or related environment.
3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.
5. Profound understanding of social media platforms, algorithms, content formats, and best practices.
6. Proven track record of generating exceptional results via integrated marketing strategies(online + offline).