Job Summary:

We are seeking a dynamic Digital Marketing Specialist with a strong background in creative design and lead generation. This role requires a blend of creativity and analytical skills to develop engaging marketing campaigns that attract and convert leads. You will collaborate with cross-functional teams to create compelling content and design assets that align with our brand and drive business growth.

Key Responsibilities:

Creative Design:

Develop visually appealing graphics, layouts, and multimedia content for digital marketing campaigns, including social media, email, and websites.
Collaborate with the marketing team to conceptualize and execute innovative marketing materials that enhance brand identity.
Ensure all designs adhere to brand guidelines and are optimized for various digital platforms.

Lead Generation:

Create and implement lead generation strategies that leverage digital channels, including SEO, PPC, social media, and email marketing.
Analyze data to identify trends and optimize campaigns for maximum lead conversion.
Utilize marketing automation tools to nurture leads through the sales funnel.

Content Creation:

Write and edit engaging copy for marketing materials, landing pages, and social media posts that resonate with target audiences.
Develop and maintain a content calendar that aligns with marketing goals and initiatives.

Performance Tracking:

Monitor and report on campaign performance, providing insights and recommendations for improvement.
Use analytics tools to measure traffic, engagement, and conversion metrics.

Collaboration:

Work closely with sales, product, and customer service teams to align marketing strategies with overall business objectives.
Stay updated on industry trends and best practices to continuously enhance marketing

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