Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Collaborate with agencies and other vendor partners
Evaluate emerging technologies
Provide thought leadership and perspective for adoption where appropriate
Skills:
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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