Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Collaborate with agencies and other vendor partners

Evaluate emerging technologies

Provide thought leadership and perspective for adoption where appropriate

Skills:

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google AdWords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

ZamWays is India's first retail-commerce platform, co-founded by Rajkiran Dutt and Shubhrah Das, aimed at transforming the retail landscape by connecting local consumers with retailers. Launched in response to the challenges faced by retailers during the COVID-19 pandemic, ZamWays offers a unique app that provides users with cashback on every purchase made through the platform, enhancing both convenience and savings for shoppers .

Key Features of ZamWays

Cashback Incentives: Users can receive up to 15% cashback on their purchases, making shopping more rewarding .
Local Retailer Support: The platform focuses on empowering local retailers by allowing them to reach a broader customer base while still operating their businesses offline .
User-Friendly Interface: ZamWays is designed to be intuitive, enabling users to easily search for nearby stores, browse products, and make purchases while earning cashback and rewards.

How ZamWays Works

Search for Stores: Users select their location and search for products or services available at local merchant stores.

Visit and Verify: After selecting a store, users visit the location to verify products or services.

Make Purchases: Payments are made through the ZamWays app by scanning a QR code, which triggers the cashback offer.ZamWays not only drives foot traffic to local businesses but also enriches the shopping experience by merging online browsing with in-store purchasing benefits. This innovative approach addresses the shift towards e-commerce while supporting traditional retail operations.