• Conduct market research to gather data on consumer preferences, market trends, and competitor analysis.
• Design and implement surveys, questionnaires, and focus groups to collect primary data.
• Analyze and interpret data using statistical techniques and provide actionable insights to support decision-making.
• Prepare comprehensive reports and presentations summarizing research findings and recommendations.
• Monitor and track industry developments, including new product launches and market dynamics.
• Collaborate with cross-functional teams to identify market opportunities and develop marketing strategies.
• Assist in the development of marketing campaigns and promotional materials based on research insights.
• Conduct customer segmentation and profiling to identify target markets and customer personas.
• Stay updated on industry best practices and emerging research methodologies.
• Utilize market research tools and software to streamline data collection and analysis processes.