Responsibilities:
Conceptualize, plan, and execute video projects from start to finish, including storyboarding, scriptwriting, filming, editing, and post-production.
Collaborate with cross-functional teams, such as marketing, design, and content, to understand project objectives and deliver video content that aligns with brand guidelines and marketing strategies.
Produce creative and engaging video content for various platforms, including websites, social media channels, YouTube, and other digital platforms.
Edit and enhance raw footage, ensuring high-quality visuals, clear audio, and smooth transitions.
Utilize various video editing software, such as Adobe Premiere Pro, Final Cut Pro, or other industry-standard software, to edit and manipulate video content as needed.
Stay up to date with industry trends and best practices, constantly researching new techniques and technologies to improve video production quality and stay ahead of competitors.
Optimize videos for SEO and ensure they meet technical requirements for various platforms, including video sizes, formats, captions, and metadata.
Manage video projects within assigned timelines and budgets, ensuring deadlines are met and resources are effectively allocated.
Collaborate with external vendors, agencies, or freelancers when needed for specialized video projects or additional resources.
Monitor video performance metrics, such as views, engagement, and conversions, and provide insights and recommendations for future video content.
Skills:
Proficiency in video editing software, such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
Strong knowledge of video production, including lighting, sound, composition, and visual storytelling techniques.
Ability to interpret the brand's voice and style, ensuring videos align with the brand's guidelines and overall marketing strategy.
Excellent attention to detail, with the ability to seamlessly edit footage, add visual effects, and enhance overall video quality.
Strong communication and collaboration skills, with the ability to work effectively in a team environment and manage multiple projects simultaneously.
Creative thinking and problem-solving abilities, with the capacity to bring innovative ideas and concepts to video projects.
Understanding of SEO best practices for video content and the ability to optimize videos to improve visibility and engagement.
Familiarity with video analytics and tracking tools to measure video performance and make data-driven decisions.
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