Sports Market Analyst and Community Leader -

-> Key Responsibilities:
1) Conduct Catchment Analysis to identify opportunities and trends in the sports market.
2) Maintain a Customer-Centric Attitude to ensure the highest level of customer satisfaction.
3) Manage Merchandising and Stock, ensuring optimal availability of sports products.
4) Develop and execute Business Forecasts to guide business growth and sales strategies.
5) Utilize Goal-Oriented Business Statistics to measure and achieve business objectives.
6) Engage in your sport at least once a week, particularly within seasonal sports, to maintain a practical understanding of the market.
7) Build and Nurture a Sports Community within your catchment area, fostering engagement and loyalty.
8) Facilitate Communication between users and the brand team, providing feedback and insights.
9) Maintain an Updated Planner with key events, workshops, and planned leaves to ensure smooth operations.

-> Requirements:
1) A deep passion for sports and an understanding of its impact on the market.
2) Excellent communication and community-building skills.
3) Ability to analyze market trends and implement customer-centric strategies.
4) Strong organizational skills to manage events, workshops, and recruitment activities.
5) Goal-driven with the ability to translate business data into actionable insights.

Decathlon Sports India is a prominent subsidiary of the global sports retail giant, Decathlon, which is headquartered in France. Established in India in 2009, the company aims to make sports accessible to all by providing a wide range of affordable, high-quality sports equipment, apparel, and accessories. With a mission to inspire and enable people to participate in sports, Decathlon has quickly become a household name in the Indian sports retail market.

Vision:To sustainably make the pleasure and benefits of sports accessible to the many.

Mission:Decathlon Sports India focuses on designing, manufacturing, and retailing sports products that inspire people to stay active and healthy. The company strives to foster a culture of sportsmanship by offering innovative, durable, and affordable products for a variety of sporting activities.

Core Values:

Innovation – Decathlon designs over 70% of its products in-house, offering groundbreaking sports solutions.

Sustainability – Focused on eco-friendly practices in product development and operations.

Customer-Centricity – Empowering customers with personalized services, expert advice, and extensive product variety.

Accessibility – Making sports accessible to everyone, regardless of age, skill level, or budget.

Product Range:Decathlon offers products across more than 50 sports categories, including running, cycling, hiking, swimming, fitness, football, cricket, and more. Each sport has its own dedicated brand within Decathlon, such as:

Kipsta (Football)
Quechua (Hiking and Camping)
Domyos (Fitness and Gym)
Btwin (Cycling)
Artengo (Racket Sports)

Business Model:Decathlon operates through a unique vertical integration model, where it controls the entire process from research and design to manufacturing and retailing. This enables the company to offer high-quality products at competitive prices while maintaining direct control over innovation and customer experience.

Retail Network:Decathlon operates over 100 stores across India, located in major cities and expanding into tier-2 and tier-3 towns. Its stores are designed as experiential zones, where customers can try out the products before purchasing. In addition to physical stores, Decathlon’s online platform offers a seamless shopping experience.

Community Engagement:Decathlon actively engages with local communities through sports events, workshops, and initiatives aimed at promoting a healthy lifestyle. The company organizes free workshops, training sessions, and competitions to encourage people to take up various sports.

Sustainability Initiatives:Decathlon India is committed to sustainability, working on various fronts including eco-design, reducing carbon footprints, and increasing the recyclability of its products. The company has implemented several green initiatives in its supply chain and retail operations to minimize environmental impact.

Customer-Centric Strategy:With a focus on enhancing the customer experience, Decathlon offers expert advice, detailed product information, and post-purchase support. It also encourages feedback to continually improve its product offerings.

Key Achievements:

Recognized as a leader in the sports retail industry in India.
Expansion of retail presence in both metro and non-metro cities.
Introduction of innovative products at affordable prices, catering to the diverse Indian market.

Future Goals:Decathlon aims to further penetrate the Indian market, bringing sports equipment and expertise to underserved regions. The company is focused on driving digital innovation, expanding its product portfolio, and enhancing community engagement through sports education and events.