Role & Responsibilities:
-Assist in the day-to-day management of various social media platforms (e.g., Facebook, Instagram, LinkedIn and YouTube).
-Schedule and publish engaging content that aligns with the company's brand and marketing goals.
-Monitor and respond to social media comments, messages, and mentions.
-Collaborate with the marketing team to develop creative and compelling social media content.
-Create stories for brands, including graphics and videos.
-Track and analyze key performance metrics on social media platforms.
-Provide regular reports on social media performance, highlighting areas for improvement and success.
-Stay updated on industry trends and best practices in social media marketing.
-Research competitors and provide insights for improving our social media strategy.
-Work closely with cross-functional teams, including marketing, design, and content, to ensure cohesive brand messaging.