The Social Media and Promotional Activities Specialist creates, manages, and optimizes social media campaigns, promotions, and content to boost brand visibility and engagement. Responsibilities include crafting promotional strategies, analyzing performance metrics, and collaborating with marketing teams to enhance online presence and audience interaction.
Responsibilities:
Managing social media accounts
Creating and updating posting schedules, responding to comments, and liking tagged photos
Developing social media strategies
Creating and implementing strategies to reach target audiences and achieve marketing goals
Planning and executing campaigns
Developing and managing paid social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn
Monitoring and analyzing performance
Tracking campaign performance metrics and adjusting strategies to optimize results
Collaborating with others
Working with designers, content creators, and cross-functional teams to develop content and align efforts
Staying up to date
Keeping abreast of industry trends, platform updates, and emerging technologies
Reporting
Preparing and presenting regular reports, insights, and recommendations to stakeholders
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