Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
Recommend new strategies based on data and testing
Experience in Audience research, audience building and ad creation
Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
Excellent knowledge of Instagram ads manager and other social media best practices
Knowledge on responding to comments, compile campaigns and create content for Instagram
Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend,
timelines, CPL, CPA, ROI, and ROAS - both short and long term.
Manage social performance reporting process, communicating results (as needed) / on a daily,
weekly or monthly basis.
Organize hypotheses and recommendations for enhancing campaign performance
Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added
advantage)
Understanding of Google Analytics and Google Tag Manager is a plus
Stay up to date with current technologies and trends in Facebook policies, strategies, trends,
design tools and applications
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