Lepakshi Online Kirana Store jobs - SMO Social Media Executive

Content Creation:

• Develop engaging and visually appealing content (graphics, videos, posts).
• Ensure consistency in voice, tone, and style according to the brand's guidelines.

Strategy Development:

• Develop and implement a social media strategy to align with marketing goals.
• Keep up with trends, best practices, and tools in social media marketing.

Platform Management:

• Manage multiple social media accounts (Instagram, Twitter, LinkedIn, Facebook, etc.).
• Regularly post content and engage with the community.

Engagement:

• Interact with followers, respond to queries, comments, and messages in a timely manner.
• Foster a community around the brand by engaging with user-generated content.

Analytics and Reporting:

• Track performance metrics like reach, engagement, and conversion rates.
• Provide reports on the effectiveness of campaigns and identify areas for improvement.

Collaboration:

• Work with other teams (e.g., marketing, product, and design) to align social media efforts with broader marketing campaigns.
• Liaise with influencers or external agencies for promotional activities.

Crisis Management:

• Manage online reputation and handle any negative feedback or crises that arise on social media.

• Strong writing and communication skills.
• Creativity and an eye for visual storytelling.
• Knowledge of social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Ability to keep up with trends and adapt quickly.
• Basic knowledge of design tools (Canva, Adobe Suite) and video editing.