The SEO Executive will be responsible for implementing and managing SEO strategies to improve our website’s visibility and search engine rankings. The ideal candidate will have a strong understanding of SEO principles, technical expertise, and the ability to analyze and report on performance metrics. This role requires a proactive individual who is up-to-date with industry trends and can adapt strategies to achieve optimal results.
Responsibilities:
Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
Conduct keyword research to identify relevant and high-performing keywords for content optimization.
Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.