* Conduct keyword research to guide content teams and drive SEO strategies.
* Optimize website content, meta tags, and landing pages for search engine visibility.
* Perform ongoing keyword discovery, expansion, and optimization.
* Execute on-page and off-page SEO techniques to improve organic rankings.
* Analyze website traffic and user engagement metrics to identify areas for improvement.
* Stay up-to-date with search engine algorithm updates, ranking factors, and the latest SEO trends.
* Collaborate with the content, web development, and digital marketing
teams to align SEO efforts with broader marketing initiatives.
* Track and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
* Build and implement link-building strategies.