Job description

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and
Perform ongoing keyword discovery, expansion and optimization
reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Implement link building strategies and manage backlinks to build online authority
Monitor paid search campaigns
Follow SEO trends and stay up-to-date with new tools and practices
Conduct keyword research using various tools (like Keyword Planner and Moz)
Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
Track important SEO metrics including organic traffic, conversion rates and time spent on page
Update older content and add effective calls to action (CTAs) to improve user engagement
Report on performance metrics comparing them to our SEO goals and benchmarking data
Optimize pages for mobile
Conducting keyword research using various tools (like Keyword Planner and Moz
Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design
Tracking important SEO metrics including organic traffic, conversion rates and time spent on page

Requirements and skills

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Work experience as an SEO Analyst or similar digital marketing role
Expertise in Google Analytics
Familiarity with keyword research and management tools
Experience with email campaigns and paid advertising
Understanding of ranking factors and search engine optimization practices
Strong analytical skills