Key Responsibilities:
Keyword Research:
Conduct thorough keyword research to identify relevant terms for our industry.
Analyze keyword competitiveness and search volume to guide content creation.
On-Page SEO:
Assist in optimizing website content for search engines, including meta tags, headers, and other on-page elements.
Collaborate with content creators to ensure SEO best practices are implemented in new content.
Off-Page SEO:
Support link-building efforts through outreach and relationship building.
Monitor and report on backlink profiles and opportunities for improvement.
Technical SEO:
Assist in identifying and resolving technical SEO issues on the website.
Collaborate with the development team to implement SEO-friendly website changes.
Content Optimization:
Work with the content team to optimize existing content for search engines.
Contribute to the development of new, SEO-friendly content.
SEO Analytics:
Utilize tools such as Google Analytics, Search Console, and other SEO platforms to analyze performance metrics.
Provide regular reports on key SEO metrics and insights to the team