Assisting the top management in the development and implementation of promotional strategies across all marketing channels
Overseeing all marketing activities related to advertisement and sales promotion
Analyzing the market to identify the target audience and current market trends
Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
Managing a team of Public Relations Specialists and assisting in the creation of press releases and social media posts that preserve our reputation
Responding to media inquiries for information release
Building impactful public relations strategies that shape the public perception of our organization
Maintaining strong connections with media representatives