Job brief : We are seeking a highly motivated and experienced Performance Marketer to join our team for an upcoming MLA election campaign. The ideal candidate will have a strong background in performance marketing, with a specific focus on political campaigns. This role requires someone who can create and execute data-driven strategies to enhance the online presence and visibility of our candidate, driving voter engagement and maximizing campaign impact.

Responsibilities:

● Develop and implement performance marketing strategies tailored to the MLA election campaign.

● Planned, executed, and optimise digital marketing campaigns across various platforms, including social media, search engines, and display advertising.

● Monitor and analyse campaign performance metrics, providing insights and recommendations for continuous improvement.

● Collaborate with the creative team to design compelling ad creatives and landing pages that resonate with the target audience.

● Manage and optimise PPC campaigns to ensure maximum ROI and voter reach.

● Conduct A/B testing on ad copy, creatives, and landing pages to optimise conversion rates. ● Utilise data analytics tools to track voter behaviour and refine targeting strategies.

● Stay up-to-date with the latest digital marketing trends, especially in the political arena, and apply them to the campaign.

● Work closely with the campaign management team to align marketing efforts with overall campaign goals and messaging.

● Prepare detailed performance reports and present them to the campaign team, highlighting key metrics and areas for improvement.

Requirements and skills:

● Minimum of 2 years of experience in performance marketing.

● Proven track record of managing and optimising digital marketing campaigns with significant budgets.

● Strong analytical skills and the ability to interpret data to drive campaign decisions.