Altois jobs - Paid Media executive

Responsibilities:

• Campaign Strategy and Planning:
• Develop comprehensive paid media strategies aligned with overall marketing objectives.
• Conduct thorough market research to identify target audiences and industry trends.
• Collaborate with cross-functional teams to align paid media strategies with overall marketing initiatives.
• Campaign Execution:
• Create and launch targeted paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Develop compelling ad creatives and copy to maximize engagement and conversion rates.
• Implement A/B testing strategies to optimize campaign performance and ROI.
• Monitor campaign budgets and adjust bids to achieve cost-effective results.
• Data Analysis and Reporting:
• Utilize analytics tools to track and analyze key performance indicators (KPIs).
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Use data-driven insights to refine targeting and messaging strategies.
• Budget Management:
• Manage and allocate advertising budgets effectively to achieve campaign objectives.
• Monitor spending patterns and adjust budgets based on performance and goals.
• Stay Updated on Industry Trends:
• Keep abreast of industry trends, emerging technologies, and platform updates to ensure campaigns are cutting-edge and effective.
• Collaboration and Communication:
• Work closely with other marketing team members, including content creators, designers, and social media managers.
• Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Proven experience as a Paid Media Specialist or similar role.
• In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Certification in relevant digital marketing platforms is a plus.