- Develop and execute the overall marketing strategy for assigned products.
- Coordinate product promotions for both existing and new products.
- Develop and implement brand strategy, conduct product and profitability studies.
- Analyse current product performance and identify gaps in the market.
- Evaluate market potential for different segments.
- Conduct market research and feasibility studies for entering new segments with existing and new products.
- Lead events as a key channel at Ship rocket.
- Support the brand lead in all brand-related activities, including:
- Compiling brand and competitor information.
- Planning and executing marketing communications and product strategies.
- Coordinating and managing events, including on-ground branding, partnerships, sponsorships, etc.
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