Job Role: Marketing Manager
Exp: 3 + Years
Job Location: Kolkata (Onsite)
Job Summary: We are seeking an experienced and dynamic Marketing Manager with a SaaS background to join our organization.
The ideal candidate will be a strategic thinker with a proven track record in content led marketing.
This role requires a heavy emphasis on content creation to drive brand awareness, support sales initiatives, and enhance product marketing for customers.
Roles and Responsibilities:
Develop and execute a comprehensive content marketing strategy aligned with company goals.
Create high-quality, engaging, and relevant content.
Collaborate with cross functional teams, including sales, product, and customer success, to ensure content meets business objectives.
Stay updated with current industry trends, competitor activities, and emerging technologies to form marketing strategies.
Increase brand visibility and recognition through targeted content campaigns.
Leverage various channels social media etc. to distribute content and engage with the target audience.
Create content that supports the sales process and addresses the needs and pain points of potential customers.
Ensure all sales collaterals are up-to-date and reflect the latest product features and benefits.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
3+ years of experience in marketing, with a focus on content marketing within the SaaS industry.
Proven ability to create compelling content that drives engagement and achieves marketing goals.
Strong understanding of SEO, social media, email marketing, and other digital marketing channels.
Excellent written and verbal communication skills.
Creative thinker with strong problem-solving skills and attention to detail.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously