Develop the given area and meet existing customer and retain the current business and add more customers.
Collaborate with product development teams to understand technical specifications and unique selling points of products.
Develop marketing materials that accurately convey technical aspects of products to a target audience.
Work with the marketing team to create campaigns that effectively reach and engage technical customers.
Analyze market trends and customer feedback to recommend adjustments in marketing strategies.
Conduct competitor analysis to identify gaps and opportunities in the market.
Train and support sales and marketing teams on technical aspects of the products.
Participate in product launches and promotional events, providing technical insights where necessary.
Skills:
Strong understanding of engineering principles and the ability to communicate these to a non-technical audience.
Excellent analytical and problem-solving skills.
Experience in market analysis and campaign development.
Proficient in digital marketing tools and analytics platforms.
Outstanding communication and interpersonal skills.