Graphic designer use visual concepts to communicate ideas to consumers. They work on a variety of projects, including:
- Concept development: Brainstorm ideas and develop concepts for projects
- Design: Create visual designs using software or by hand
- Layout: Develop the overall layout for projects like advertisements, brochures, and magazines
- Presentation: Present ideas to clients for feedback and approval
- Collaboration: Work with a team of copywriters, photographers, and other designers
- Proofreading: Review work for errors and typos before publishing
- Research: Conduct data research to grow and maintain customer databases
- Trend awareness: Stay up to date with design trends and software developments
Some other responsibilities of a graphic designer include:
- Working out budgets and deadlines
- Estimating time required to complete a job
- Developing design briefs
- Working with a range of media, including computer-aided design (CAD)
- Commissioning illustrators and photographers
- Managing client proposals
- Creating infographics
- Testing graphics across various media
- Amending designs based on feedback
Some skills and experience that graphic designers need include:
- Proficiency in design software
- Layout and composition
- Typography
- Color theory
- Image editing
- Illustration
- Branding and identity
- Communication and collaboration