Mtechie technologies jobs - Freelance Digital Marketer

We are seeking a skilled Freelance Digital Marketer with experience in managing and executing digital marketing strategies specifically tailored for Edutech industry. The ideal candidate will have a strong understanding of digital marketing channels, consumer behavior in India, and industry trends. This role is perfect for someone who is passionate about driving growth and building brand presence online.

• Strategy Development:

  • Create and implement comprehensive digital marketing strategies that align with business objectives and target the Indian market.
  • Conduct market research to identify trends, competitor analysis, and opportunities for growth.

• Content Marketing:

  • Plan, develop, and manage content marketing strategies for social media, blogs, websites, and email campaigns.
  • Collaborate with content creators to ensure content is relevant, localized, and engaging for the Indian audience.

• Social Media Management:

  • Manage and grow social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Create, schedule, and analyze social media posts tailored to the Indian demographic.

• SEO & SEM:

  • Implement SEO strategies to increase organic search traffic and improve search engine rankings.
  • Run and optimize paid campaigns (Google Ads, Facebook Ads) targeting the Indian consumer base.

• Email Marketing:

  • Plan and execute email marketing campaigns, including newsletters, promotional offers, and customer outreach.

• Analytics & Reporting:

  • Track, analyze, and report key performance metrics (KPIs) using tools like Google Analytics, SEMrush, and others.
  • Use data-driven insights to refine strategies and improve ROI.

• Lead Generation:

  • Implement lead generation strategies through digital channels to increase conversions and customer acquisition.
  • Manage retargeting and re-engagement campaigns.

• Client Communication:

  • Regularly update clients on campaign performance, deliverables, and marketing outcomes.
  • Offer insights and recommendations based on the performance of campaigns.

• Proven experience in digital marketing (minimum 3-5 years) with a focus on the Indian market.
• Strong understanding of social media platforms, SEO, SEM, and PPC strategies.
• Proficiency in Google Ads, Facebook Ads, and other digital advertising platforms.
• Knowledge of tools like Google Analytics, Hootsuite, Buffer, and SEMrush.
• Excellent written and verbal communication skills in English and regional languages (bonus).
• Experience in e-commerce or lead generation is a plus.
• Ability to work independently and meet deadlines in a fast-paced environment.

• Experience with influencer marketing and partnerships in India.
• Knowledge of regional cultures and consumer behavior across different Indian states.
• Experience in managing digital marketing budgets and optimizing ad spend for Indian businesses.

• Based on experience and project scope. The compensation will be discussed during the interview process.
  If interested kindly call or what's app your resume