Role and Responsibilities:

Market Research and Analysis:

Conduct thorough market research to identify key trends, customer needs, and competitive landscape.

Analyze data to develop insights that inform marketing strategies and tactics.

Field Marketing Strategy:

Develop and implement effective field marketing strategies to reach target audiences.

Collaborate with the marketing team to align field activities with overall marketing goals.

Event Planning and Execution:

Plan and organize on-site events, trade shows, and exhibitions to showcase products or services.

Coordinate logistics, secure venues, and manage event budgets.

Collaboration with Sales Teams:

Work closely with the sales team to understand their needs and develop marketing materials that support sales efforts.

Provide training and support to sales representatives on marketing initiatives.

Brand Ambassadorship:

Represent the company as a brand ambassador at various events and engagements.

Build and maintain positive relationships with key influencers and partners.

Data Collection and Reporting:

Collect and analyze data on the success of field marketing campaigns.

Prepare regular reports on key performance indicators (KPIs) to assess the impact of activities.

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