Ajath Infotech jobs - Email Marketing Specialist

Job Title: Email Marketing Specialist

Location: Karol Bagh

Experience Level: 2 Years

Job Type: Full-time

We are seeking a talented and motivated Email Marketing Specialist to join our team.

Job Description:

We are looking for an Email Marketing Specialist with 2 years of experience to help us create and implement effective email marketing campaigns. The ideal candidate will have a strong understanding of email marketing best practices, excellent copywriting skills, and the ability to analyze campaign performance.

Key Responsibilities:

• Campaign Strategy and Execution:
• Develop, execute, and optimize email marketing campaigns to drive engagement, retention, and conversion.
• Collaborate with the marketing team to align email campaigns with overall marketing strategies and goals.
• Segment email lists based on user behaviors, preferences, and demographics to ensure targeted and relevant messaging.
• Content Creation:
• Create compelling and engaging email content, including subject lines, body copy, and calls to action.
• Design visually appealing email templates that align with our brand identity.
• Collaborate with graphic designers to include relevant images and graphics in email campaigns.
• Analytics and Reporting:
• Monitor and analyze the performance of email campaigns, including open rates, click-through rates, conversion rates, and ROI.
• Generate regular reports on email marketing performance and provide insights for continuous improvement.
• Conduct A/B testing to optimize email content, subject lines, and send times.
• List Management:
• Maintain and grow our email subscriber list, ensuring data accuracy and compliance with data protection regulations.
• Implement strategies to capture new leads and nurture existing subscribers.
• Automation and Tools:
• Utilize email marketing tools and platforms (e.g., Mailchimp, HubSpot, Constant Contact) to manage campaigns and track performance.
• Set up and manage automated email workflows to enhance customer journeys and lifecycle marketing.

Requirements:

• 2 years of experience in email marketing or a related role.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong understanding of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR).
• Excellent copywriting and editing skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Experience with A/B testing and performance optimization.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic HTML/CSS knowledge is a plus.

Education:

• Bachelor’s degree in Marketing, Communications, or a related field