Job Overview:
We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have extensive experience in running ad campaigns on Google and Meta, with a strong understanding of SEM, SEO, and PPC strategies. This role is critical to driving our online presence, increasing traffic, and boosting conversions.
Key Responsibilities:
1. Campaign Management:
- Plan, execute, and manage PPC campaigns on Google Ads, Facebook, Instagram, and other relevant platforms.
- Monitor and analyze campaign performance, making data-driven decisions to optimize ad spend and maximize ROI.
- Conduct A/B testing to improve ad copy, landing pages, and overall campaign effectiveness.
2. SEO & SEM:
- Develop and implement effective SEO strategies to improve organic search rankings and drive traffic.
- Conduct keyword research to identify high-performing keywords and optimize website content accordingly.
- Monitor website performance using tools like Google Analytics and Search Console, providing regular reports on SEO metrics.
3. Content Marketing:
- Collaborate with the content team to create compelling and SEO-friendly content for blogs, social media, and other digital platforms.
- Ensure all content aligns with our brand voice and marketing objectives.
4. Market Research:
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Conduct competitive analysis to identify opportunities and gaps in the market.
5. Reporting & Analysis:
- Generate detailed performance reports for all digital marketing activities, providing insights and recommendations for improvement.
- Use analytics tools to track and report on key metrics such as traffic, conversions, and customer acquisition costs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong knowledge of SEO principles and tools (e.g., Ahrefs, SEMrush, Moz).
- Experience with web analytics tools (e.g., Google Analytics).
- Excellent analytical skills and a data-driven mindset.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent communication and teamwork skills.
Preferred Qualifications:
- Experience in the education or ed-tech industry.
- Google Ads and Facebook Blueprint certifications.
- Familiarity with CRM tools and email marketing platforms.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Schedule:
Education:
Experience:
- Digital marketing: 1 year (Required)
- total work: 1 year (Preferred)