We are seeking a highly motivated Digital Marketing Specialist to develop, implement, and manage our digital marketing strategies. In this role, you will work closely with our marketing team to create impactful campaigns that drive traffic, engagement, and conversions. Your expertise will help us stay ahead in a fast-paced digital landscape.

Key Responsibilities:

Develop and Execute Campaigns: Create and manage digital marketing campaigns across various channels including social media, email, PPC, and SEO.
Analyze Performance: Monitor and analyze campaign performance using tools like Google Analytics, and adjust strategies based on data-driven insights.
Content Creation: Develop and manage engaging content for social media platforms, blogs, and email newsletters.
SEO and SEM: Optimize website content and structure for SEO and manage SEM campaigns to enhance online visibility.
Social Media Management: Oversee social media accounts, engage with followers, and create strategies to grow our social media presence.
Market Research: Conduct market research to understand trends, competitors, and audience needs.
Collaboration: Work closely with designers, copywriters, and other team members to ensure cohesive and effective marketing strategies.
Reporting: Prepare and present regular reports on campaign performance and ROI to stakeholders.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: Proven experience in digital marketing with a strong understanding of SEO, SEM, social media, email marketing, and content creation.
Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, CRM systems).
Analytical Abilities: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Creativity: Excellent written and verbal communication skills with the ability to create compelling content.
Time Management: Ability to manage multiple projects and deadlines effectively.

What We Offer: