As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. You will play a key role in enhancing our online presence, driving traffic, and acquiring customers through digital channels.
Responsibilities:
Developing and executing digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and display advertising
Creating engaging and relevant content tailored to different platforms and audiences
Utilizing analytics tools to track campaign performance, interpret data, and make informed marketing decisions
Conducting keyword research and using SEO best practices to increase traffic to the company website
Collaborating with other departments to integrate marketing strategies and ensure brand consistency
Managing the company's social media profiles and presence, engaging with the community, and fostering customer relationships
Optimizing marketing automation and lead nurturing processes through email, content, and social channels
Testing and optimizing marketing tactics for customer acquisition and conversion rate optimization
Staying up-to-date with digital marketing trends and potential new channels or strategies to keep ahead of the competition
Coordinating with external agencies and vendors to execute marketing programs
Managing online brand and product campaigns to raise brand awareness
Setting up and optimizing Google AdWords campaigns or other pay-per-click (PPC) advertising