Job Opening: Digital Marketing Specialist
Responsibilities:
Develop and manage digital marketing campaigns to promote our products/services
Create and implement social media marketing strategies and content calendars
Manage and optimize PPC advertising campaigns on platforms such as Google AdWords and Facebook Ads
Utilize SEO techniques to improve organic search rankings and increase website traffic
Monitor and analyze website performance using Google Analytics and other web analytics tools
Generate regular reports on digital marketing performance and provide insights for improvement
Stay up to date with the latest trends and best practices in digital marketing
Collaborate with other members of the marketing team to integrate digital marketing strategies with overall marketing efforts
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field
Proven experience in digital marketing, preferably in a similar role
Solid knowledge of digital marketing channels and strategies
Experience with social media management and content creation
Proficient in using digital marketing tools such as Google Analytics, Google AdWords, and social media scheduling platforms
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to work effectively in a team environment