Digital Marketing Manager Job Description

Duties and Responsibilities

 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

 Designs, builds, and maintains our social media presence.

 Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

 Identifies trends and insights and optimizes spend and performance based on the insights.

 Brainstorms new and creative growth strategies through digital marketing.

 Plans, executes, and measures experiments and conversion tests.

 Collaborates with internal teams to create landing pages and optimize user experience.

 Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

 Identifies critical conversion points and drop off points and optimizes user funnels.

 Collaborates with agencies and other vendor partners.

 Evaluates emerging technologies.

Qualifications / Skills:

 Creating and maintaining client relationships

 Self-motivated yet customer-focused

 Proficient in marketing research and statistical analysis

 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

 Proven working experience in digital marketing, particularly within the industry

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

 Experience in optimizing landing pages and user funnels

 Experience with A/B and multivariate experiments

 Solid knowledge of website and marketing analytics tools

 Working knowledge of ad serving tools

 Experience in setting up and optimizing PPC campaigns on all major search engines

 Working knowledge of HTML, CSS, and JavaScript development and constraints

 Bachelor’s or master’s degree in marketing or a related field

Lavero Infra Services Private Limites ( Coworking Studio)

Coworking Studio is a chain of flexible co-working workspaces and shared office spaces sprawled across 15+ locations in 7 gateway cities of India that are designed to cater to the needs of its customers and provide customized, well-equipped, well-designed & flexible workplace solutions.

Coworking Studio is a one-stop office solution at your doorstep.

From basic amenities such as Wi-Fi, Scanner, Printer, Coffee, and Pantry to business amenities such as Meeting Room, Waiting Area, Conference Hall & Reception we have got it all covered, and that too for free.