LITTLEWOODS pmc jobs - Digital Marketing Executive

Graphic Design:

• Develop visually appealing designs for a variety of marketing materials, including brochures, flyers, social media graphics, banners, and website content.
• Collaborate with the marketing team to create branding materials that align with the firm's brand identity.
• Design and edit visual content for digital platforms, ensuring consistency across all channels.
• Create mockups, prototypes, and presentations to communicate design concepts to clients and stakeholders.
• Stay updated on design trends and tools to produce innovative and modern designs.

Digital Marketing:

• Plan, execute, and manage digital marketing campaigns across various platforms, including social media, email, and search engines.
• Create content calendars and manage the posting schedule for social media platforms.
• Optimize content for SEO and manage online presence to increase organic traffic and brand visibility.
• Monitor and analyze the performance of digital campaigns, using tools like Google Analytics and social media insights.
• Manage paid advertising campaigns, including Google Ads and social media ads, to maximize ROI.

Content Creation:

• Develop and write engaging content for blogs, newsletters, social media posts, and website pages.
• Collaborate with the content team to ensure that the design and written content complement each other effectively.
• Edit and proofread content to ensure it meets brand guidelines and is free of errors.

Brand Management:

• Ensure that all visual and written content adheres to the firm's branding guidelines and maintains a consistent brand image.
• Work closely with the Creative Director to develop and implement branding strategies for clients.
• Assist in developing branding materials for clients, including logos, color schemes, and visual identities.

Client Interaction:

• Meet with clients to understand their branding and marketing needs, and translate those needs into creative design and marketing strategies.
• Present design concepts and marketing plans to clients, and revise based on feedback.
• Maintain strong relationships with clients by providing timely updates and delivering high-quality work.

Reporting and Analysis:

• Track and report on the effectiveness of digital marketing campaigns, providing insights and recommendations for improvement.
• Use analytics tools to measure key performance indicators (KPIs) and adjust strategies as needed.
• Prepare monthly reports on design projects and marketing campaign performance for the Marketing Manager.

• Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Experience: Minimum of 2-3 years in graphic design and digital marketing roles, preferably within a branding or marketing agency.
• Skills:
  • Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, SEO tools).
  • Excellent design skills with a keen eye for detail and aesthetics.
  • Strong writing and content creation abilities.
  • Knowledge of web design principles and basic HTML/CSS is a plus.
  • Strong analytical skills with the ability to interpret data and metrics.
• Personal Attributes:
  • Creative thinker with the ability to translate ideas into visually compelling designs.
  • Strong communication and interpersonal skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Detail-oriented with strong organizational and time management skills.
  • Adaptable and open to feedback with a willingness to learn and grow.

• Full-time position, based in Wayanad.
• May require occasional travel to meet with clients or attend industry events.
• Flexible working hours with the possibility of remote work depending on project requirements.