Votiko jobs - Digital Marketing Executive

Job Location: Udhna Darwaja, Surat

Employment Type: Full-time

Salary: ₹13,000 to ₹20,000

Job Summary: We are seeking a highly motivated and talented Digital Marketing Executive with an IT background to join our marketing team. The ideal candidate will have a strong understanding of both digital marketing concepts and technical aspects of online platforms, making them capable of leveraging technology to optimize marketing strategies.

Key Responsibilities:

Develop, implement, and manage marketing campaigns that promote the company’s products and services.

Enhance brand awareness in the digital space.

Optimize website content and SEO strategies to improve ranking and online visibility.

Manage and maintain the company’s website, including troubleshooting and ensuring a smooth user experience.

Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Oversee and manage all organic and paid digital marketing channels (social media, Google Ads, etc.).Create and manage email marketing campaigns.

Collaborate with internal teams (designers, developers) to create landing pages and optimize user experience.

Use IT expertise to implement automation tools and CRM systems to streamline marketing operations.

Stay up-to-date with the latest trends and best practices in online marketing and measurement.

Required Qualifications:

Educational Background: Bachelor's degree in Computer Applications (BCA) or Master’s degree in Computer Applications (MCA) or a related IT field.

Certifications in Digital Marketing, Google Analytics, SEO, SEM, or relevant platforms are highly desirable.

Technical Skills: Strong understanding of HTML, CSS, and website management.

Familiarity with CMS platforms like WordPress, Joomla, or others.

Knowledge of SEO tools (Google Analytics, SEMRush, Moz, etc.).

Basic knowledge of programming languages (JavaScript, PHP, etc.) is a plus.

Ability to troubleshoot technical issues related to website functionality or marketing tools.

Soft Skills:

Strong analytical skills to assess and optimize marketing performance.

Ability to work collaboratively with cross-functional teams.

Excellent verbal and written communication skills.

Attention to detail and problem-solving skills.

Creativity in developing new ideas and strategies for campaigns.

Experience:1-3 years of experience in digital marketing or a similar role, with a focus on integrating IT skills into marketing strategies.

Benefits:

Competitive salary and bonuses.

Opportunities for growth and career development.

Work in a dynamic, fast-paced environment.

How to Apply: Interested candidates with the required qualifications are invited to submit their resume and a cover letter to mail. Please mention 'Digital Marketing Executive Application' in the subject line OR call on.
This role is perfect for a candidate with a technical background in IT who is looking to apply their skills in the exciting and evolving field of digital marketing.