Job Summary:

We are seeking a Digital Marketing Executive to develop, implement, and manage online marketing strategies. The ideal candidate should have experience in content creation, SEO, PPC, email marketing, and social media management. They will be responsible for optimizing our online presence to increase visibility, engagement, and revenue.

Key Responsibilities:
Develop and Implement Digital Marketing Strategies:

Design, build, and maintain our social media presence across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

Content Creation and Management:

Collaborate with the content team to create engaging content (blogs, articles, social posts) that aligns with the brand’s message.
Ensure the website and content are optimized for search engines (SEO).

SEO and SEM Management:

Optimize the company website for search engines, track performance, and work on keyword optimization.
Manage PPC campaigns, set budgets, and analyze ROI for continuous improvement.

Email Marketing:

Manage email marketing campaigns, including newsletters, promotions, and automated email sequences.
Build targeted email lists and analyze campaign performance.

Analytics and Reporting:

Use web analytics tools such as Google Analytics, and social media insights to track performance, identify trends, and optimize strategies.
Provide monthly and quarterly performance reports on digital marketing efforts, making data-driven decisions for future campaigns.

Social Media Strategy:

Develop and execute social media content calendars.
Engage with the audience on social media, monitor trends, and suggest improvements.

Lead Generation and Conversion:

Drive traffic to the website and convert leads through effective digital strategies.
Monitor and improve performance metrics like click-through rates (CTR),conversion rates, and bounce rates.

Vasundhara is one of the most advanced software solutions providers in the industry. We have been delivering high quality services and world class technology solutions to customers since 2013. As a part of the software development industry, we are into 4 major verticals, viz - mobile app development, game development, web development and NFT designs along with providing offshore development teams.

Our team of 300+ experienced professionals comprises software developers, UI/UX designers, quality analysts, technology experts and the R&D team. The capabilities and knowledge they bring enables us to deliver complex projects on time.

What we bring to you is creativity, understanding, and expertise which ensures that the results delivered align with your vision and objectives.