• Collect quantitative and qualitative data from marketing campaigns
• Perform market analysis and research on competition
• Support the marketing team in daily administrative tasks
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
• Prepare promotional presentations
• Help distribute marketing materials
• Manage and update company database and customer relationship management systems (CRM)
• Help organize marketing event
• Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
• Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
• Collection and interpretation of data from various marketing campaigns and analysis of that data
• Identification of trends and communication of these trend insights to the respective groups
• Planning, executing and measuring the conversion rates from digital marketing campaigns
• Identifying crucial customer conversion points and drop off points that maximises user funnels
• Being up to date with emerging technologies and use of them to maximise output
• Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
• Brainstorming new digital marketing platforms and ways to capture customer attention
• Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
• Creating, proofreading and editing for various marketing sources to ensure consistency in branding