We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities:
Develop and implement digital marketing strategies to achieve business goals
Create and optimize digital ads across various platforms, including Google AdWords and social media
Manage and oversee the company's social media accounts and website
Contribute to content creation for blogs, social media posts, and email campaigns
Monitor and analyze website traffic and user behavior using Google Analytics
Identify trends and insights to optimize marketing strategies
Collaborate with the marketing team to create and execute digital campaigns
Stay up to date with industry trends and new digital marketing technologies
Skills:
Digital advertising platforms (e.g., Google AdWords, Facebook Ads)
Social media management tools (e.g., Hootsuite, Buffer)
Content creation software (e.g., Adobe Creative Suite, Canva)
Search Engine Optimization (SEO)
Data analysis and reporting tools (e.g., Google Analytics, Excel)
Copywriting
Project management
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