Analytix jobs - Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary:
We are looking for a skilled and experienced Digital Marketing Executive to drive the planning, execution, and optimization of our digital marketing strategies. The ideal candidate will have a strong grasp of digital advertising platforms, be proficient in analyzing campaign performance, and ensure that marketing initiatives are aligned with our overall business goals.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to support business growth.
• Manage and optimize online advertising campaigns across platforms such as Google Ads, LinkedIn, and Instagram.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
• Lead email marketing and WhatsApp marketing campaigns to enhance customer engagement.
• Utilize tools like Google Analytics to track and evaluate the performance of digital marketing activities, providing actionable insights for future improvements.
• Collaborate with cross-functional teams (sales, product development, etc.) to ensure marketing strategies are aligned with business objectives.
• Stay updated on the latest digital marketing trends, tools, and best practices to continually enhance our digital presence.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of hands-on experience in digital marketing.
• Proficiency in Google Ads, Google Analytics, and other key digital marketing platforms.
• Strong project management and organizational skills.
• Excellent analytical skills with a data-driven approach to problem-solving.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.