ISAPI INFOTECH jobs - Digital Marketing Executive

Job description: 

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Create comprehensive digital marketing plans to promote our edtech solutions, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
• Create engaging content for various digital platforms, including social media, email marketing, blogs, and our website.
• Monitor and analyse campaign performance using tools like Google Analytics, providing regular reports and insights to the team.
• Collaborate with the content, design, and product teams to ensure consistent and effective messaging across all digital channels.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Stay up-to-date with the latest digital marketing trends and technologies, incorporating new strategies and tools as appropriate.
• Assist in the management of our marketing automation tools and CRM system to nurture leads and track customer journeys.
• Coordinate and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Engage with our online community, responding to comments and messages on social media, and fostering a positive brand image.

Qualifications:

• Strong knowledge of digital marketing tools and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and marketing automation software.
• Proficiency in SEO, SEM, and content marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Ability to work independently and collaboratively in a fast-paced environment.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications is preferred.