We are looking for a talented and creative
Digital Marketing Executive to join our marketing team. The ideal candidate will play a key role in planning, implementing, and optimizing digital marketing campaigns across various channels to drive brand awareness, engagement, and lead generation.
- Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
- Perform keyword research and optimize website content for SEO to improve organic search rankings.
- Create and manage social media content calendars and campaigns to engage the target audience.
- Monitor and analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and Search Console.
- Plan and execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Conduct competitor analysis and market research to identify trends and opportunities.
- Generate regular reports on campaign performance and provide actionable insights for improvement.
- Collaborate with the design and content teams to produce engaging creatives and marketing materials.
Requirements- Experience: 1-3 years in digital marketing or a similar role.
- Skills:
- Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
- Strong knowledge of SEO principles and best practices.
- Hands-on experience with social media platforms and management tools like Hootsuite or Buffer.
- Familiarity with email marketing tools (e.g., Mailchimp, HubSpot).
- Basic understanding of graphic design tools (e.g. Canva, Photoshop).
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Excellent communication and time-management skills.